There are exactly two labels on this bottle. It’s an all plastic bottle with a squared body and a plastic cap. This fortified wine is packaged in a bottle that looks, for all intents and purposes, like a common “cheap” hip flask bottle of liquor. We’ve looked at the pseudo-whiskey “ Traditional Herd Creek Blended Special Select” before and this seems to be along the same vein, but with a significant helping of cinnamon added to the mixture. What that means is they make a wine, then proof it to the maximum alcohol content allowed by each state in a wine, add a bunch of flavors and coloring, and slap a label on it before shipping it out the door. They are, as they are labeled, “grape wine with natural flavor and caramel color” - or basically a fortified wine disguised as the spirit it’s trying to be for Halloween. Technically, none of these products from Brookstone Distillery Company are distilled.
Learn More: What's the Difference Between Whiskey, Bourbon, Scotch, and Rye?.There’s no website for these spirits, and barely a mention of the distillery from whence they came, making providing any further detail on the history of this stuff difficult to find. Thus was born the line of pseudo-spirits that currently graces convenience store shelves. A company named Brookstone Distilling Co, reportedly a subsidiary of the gigantic Sazerac distilling company that also owns Buffalo Trace, saw an untapped market to provide a product that looked and smelled like a whiskey (or vodka, or Fireball) but wasn’t actually a whiskey… and would therefore would be legal to sell in a convenience store. This is where our hero (or villain, depending on your attachment to your taste buds) comes into the story. But what is available for these types of shops are beer and wine licenses, allowing these stores to sell non-distilled alcohol products such as (you guessed it) beer and wine.
#Fire ball licor license
In most states, it takes a special license to be able to sell and distribute distilled spirits - a license that isn’t typically granted to gas stations and convenience stores.
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